Regional Sales Manager
| Company: | Hartford Care |
|---|---|
| Salary: | £45,000 to £45,000 a year |
| Hours: | Full-time |
| Location: | DY1 1UB |
| Job type: | Permanent |
| Posting date: | 20 Oct 2026 |
| Closing date: | 17 Nov 2026 |
Summary
Hartford Care is looking for a Regional Sales Manager to be the first point of contact for families enquiring about our Homes. You’ll guide families through a difficult time, from the first call and showing them around, to arranging an assessment and helping on moving-in day.
You’ll build strong relationships with healthcare professionals and community organisations, generate new referrals, and work closely with the teams in the Homes to keep occupancy high.
Key responsibilities
Manage every enquiry from first contact through to move-in day, including weekends and out-of-hours follow-up
Show families around the Home and build trusting relationships by understanding their needs and concerns
Sell our Nursing, Residential and Dementia services to both local authority funded and private clients
Generate referrals from Social Services, Discharge Co-ordinators, District Nurses, Psychiatrists, GPs and Consultants
Build links with community organisations such as the Alzheimer’s Society, NAPA, Age UK, solicitors for the elderly and independent financial advisors
Build relationships with local regulators and commissioning bodies
Keep the enquiries database up to date and manage the pipeline of potential residents
Oversee the move-in process, working with care teams to make it smooth and comfortable
Improve average weekly fees by negotiating top-ups and growing the number of self-funders, and secure the Home Administration Fee ahead of move-in
Monitor local competitors and help develop a sales and marketing plan for each site
Work with the Marketing team, Regional Operations Managers and Quality Support Manager, and liaise with Activities Leads on community events
Maximise positive reviews on carehome.co.uk and Google, aiming for a top 3 ranking locally
Provide regular and ad-hoc sales, marketing and occupancy reports
Deputise for the Sales Director in their absence
About you
A sales background with proven success
Highly empathetic, with a compassionate approach to families at a challenging time
Experience of working with the community and generating new customers
A genuine interest in working in elderly care
Self-motivated, target driven and able to work on your own initiative
A credible communicator at all levels, by phone, face to face and email
Accurate, with good attention to detail
Well presented, articulate, professional and friendly
Able to travel to visit referral sources, competitors and other Hartford Care Homes
Able to find ways to grow income without compromising resident care
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