Regional Sales Manager


Company:	Hartford Care
Salary:	£45,000 to £45,000 a year
Hours:	Full-time
Location:	DY1 1UB
Job type:	Permanent
Posting date:	6 Oct 2026
Closing date:	3 Nov 2026

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Summary

We're looking for a Regional Sales Manager to drive referrals, manage admissions and oversee placements, from first enquiry through to admission and the six-month review.

You'll combine business development, relationship management and marketing with hands-on operational oversight. You'll make sure the outcomes agreed at referral are delivered. This is a key role in our growth and reputation in neurological rehabilitation and complex care.

What you'll do

Be the primary point of contact for all referrals, managing each placement from referral and assessment through admission to the six-month review

Make sure outcomes agreed at referral are documented, delivered and reviewed

Coordinate assessments and admissions with our clinical, operational and care teams

Build and maintain strong relationships with commissioners, case managers, local authorities, ICBs/NHS partners and other referral pathways

Market our services across your region, working with our Marketing team on materials and promotion of the brand

Raise awareness of our homes in the local community and, where appropriate, develop private customers

Represent us at conferences, networking events and stakeholder meetings

Put together bespoke care packages for complex care, ABI and behaviours that challenge, working directly with commissioners

Manage the enquiries database and pipeline, forecasting conversion and staying in close contact with prospective residents and their families

Work with senior leadership on occupancy, capacity, growth plans and regional expansion

Provide regular and ad-hoc reports on referral activity, pipeline and performance

Deliver sales training to home teams so they understand the importance of high-quality sales and marketing

About you

Essential

Proven track record in social care, complex care or neurological rehabilitation

Strong experience in referrals, placements, admissions or business development within care

Experience of multi-disciplinary working

Excellent organisation, with the ability to manage multiple referrals at once

Strong interpersonal, communication and negotiation skills

Commercial awareness, including commissioning and funding structures

Outcome-focused, able to evidence delivery against agreed objectives

Full UK driving licence and willingness to travel across the region

Desirable

Experience working with commissioners, case managers and ICBs

Background in neurological rehabilitation or complex needs services

Experience supporting service growth or regional development

You'll be dynamic, self-motivated and results-driven. You'll also be relationship-focused, credible and professional, resilient and adaptable, and able to work autonomously. Above all, you'll be values-led, with a commitment to person-centred outcomes.

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