Communications and Marketing Manager (Fundraising)


Company:	NHS Jobs
Salary:	from £38,413 a year
Hours:	Full-time
Location:	Birmingham, B24 0DF
Job type:	Contract
Posting date:	18 Sept 2026
Closing date:	27 Sept 2026

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Summary

Job title: Communications and Marketing Manager (fundraising) Department: Income Generation and Marketing Hospice band: Corporate Band E: Hours: 37.5 hours per week Fixed term until December 2028 (to cover a secondment) Fixed term until December 2028 (to cover a secondment) Reports to: Head of Communications and Marketing Responsible for: Fundraising Marketing Officer, and Communications and Marketing Assistant DBS required Basic Responsible for supporting income growth through the delivery of Birmingham Hospice's income generation communications and marketing activity. This is a two-year, fixed-term post covering a secondment - a genuine opportunity to make a lasting impact for a charity with ambitious plans for the future. Working closely with income generation colleagues, the post holder will bring together fundraising, media, marketing, digital, creative and campaigns activity to maximise income, supporter acquisition and retention. The post holder will be confident leading projects and working collaboratively across teams to deliver impactful campaigns through social media, email and paid media. The post holder will bring creativity, innovation and new ideas to the Income Generation Department to help secure and grow all forms of voluntary income, and raise the profile of Birmingham Hospice. Main duties and responsibilities Campaigns and Communications In partnership with income generation colleagues, develop and lead the delivery of multi-channel promotional strategies to support campaigns, events and appeals such as Light up a Life, Treecycling, the Chocolate 5K, community fundraising, individual giving and legacy promotion. Oversee the production and delivery of direct mail, such as appeals and raffles, produced by the Fundraising Marketing Officer in collaboration with fundraising colleagues. Ensure the Fundraising Marketing Team sources and produces inspiring case studies to support fundraising activity and delivers a gold-standard supporter experience journey. PR and Marketing Work with fundraising colleagues to develop and deliver innovative and engaging marketing plans that include the production of printed materials, video content and digital assets. Act as a brand guardian, ensuring the Birmingham Hospice brand is consistent and follows guidelines across all fundraising printed and digital collateral, merchandise and signage. In partnership with the Communications and Marketing Manager (PR), build and maintain strong media and PR relationships with local and regional contacts to raise the profile of the hospice's fundraising activities. Work with fundraising managers to develop supplier briefings and act as a first point of contact for external graphic designers, print and merchandise suppliers, marketing agencies and the charity's web developers. Ensure that all marketing materials are produced on time and within budget. Digital and Social Media Alongside fundraising managers, set the strategy and direction of all fundraising content across social media channels, including Facebook, Instagram, TikTok, LinkedIn and YouTube, ensuring content upholds brand and quality standards. Oversee the social media content calendar, supported by the Communications and Marketing Assistant and the Fundraising Marketing Officer. Lead the development of fundraising content and donation functionality on the Birmingham Hospice website. Day-to-day liaison with the CMS provider is led by the Fundraising Marketing Officer and Communications and Marketing Assistant, with functionality scope and site standards agreed by the Communications and Marketing Manager (fundraising) and Head of Communications and Marketing. Monitor and review traffic to the income generation pages of the charity's website, and take steps to increase visitor numbers and conversion rates. Oversee paid advertising strategy, including Meta ads, TikTok ads and Google ads. Identify and explore digital opportunities, such as PPC advertising, to support income generation. Support fundraising managers with the implementation of the charity's new CRM. Strategy and Development Work with the Head of Communications and Marketing to develop and deliver an annual marketing plan to support the charity's fundraising strategy. Build strong working relationships with all income generation and marketing colleagues, and across the wider charity. Evaluate and monitor all aspects of income generation communications, online and offline, using analytical tools. Produce high-level marketing metrics to support the Head of Communications and Marketing, and fundraising managers, in the evaluation and reporting of key events, appeals and campaigns. Research and develop new marketing trends and opportunities to help maximise income generation. Keep up to date with best practice in the charity sector generally, but particularly regarding fundraising communications innovation, legislation and codes of practice. Ensure all income generation communications and marketing materials meet legal compliance and regulatory requirements, e.g. Charity Commission guidance, Gift Aid, GDPR and hospice policies. Have a good understanding of income generation and communications. Be an active participant in all Income Generation Department meetings and working groups. Leadership and Management Lead the Fundraising Marketing Team to deliver on agreed objectives and targets identified in the Communications and Marketing, and income generation strategies. Line manage the Fundraising Marketing Officer and Communications and Marketing Assistant, by agreeing clear objectives, holding monthly 1-1s and annual reviews, and providing effective and supportive line management. Develop the team through mentoring, coaching and training. Develop internal relationships with the charity's corporate, clinical, medical and retail teams, and identify opportunities to increase income within the organisation through collaborative working. Ensure the Fundraising Marketing Team works within the Fundraising Code of Practice and maintains a high standard of supporter care. Expectations This is primarily a 9am-5pm, Monday to Friday role, with occasional flexibility required to work evenings and weekends to support events and activities. Ability to travel to external meetings. Ability to work across both hospice sites (Selly Park and Erdington). Assist at fundraising events and activities where appropriate and necessary. Undertake any other duties as may be required by the Head of Communications and Marketing, and the Income Generation Director. General duties Confidentiality All employees are required to uphold the confidentiality of all information records in whatever format, encountered in the course of employment and after it. All employees are bound by the requirements of the General Data Protection Regulations when, in the course of their employment, they deal with information records relating to individuals. Equality and Diversity The hospice is committed to promoting an environment that values diversity. All staff are responsible for ensuring that they treat individuals equally and fairly and do not discriminate on the grounds of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex and sexual orientation. The hospice expects all staff to behave in a way that recognises and respects diversity in line with the appropriate standards. Health and safety All employees have a responsibility under the terms of the Health and Safety at Work Act 1974 to protect and promote their own health and that of others in the workplace. All employees must comply with all hospice health and safety procedures infection control. The prevention and control of infection is the responsibility of everyone who is employed by the hospice. Employees must be aware of infection control policies, procedures and the importance of protecting themselves and their clients in maintaining a clean and healthy environment. Information governance All employees are responsible for ensuring they undertake any training relating to information governance, read the hospices policies, procedures and guidance documents relating to information governance, and understanding how this affects them in their role. Professional development All employees must participate in an annual appraisal and develop a personal development plan with their line manager. All employees are responsible for maintaining their statutory and mandatory training. Safeguarding children, young people and vulnerable adults The hospice is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All employees and volunteers are expected to behave in such a way that supports this commitment pandemic or major incident.

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