Content & Lifecycle Marketer


Company:	Makeality Ltd
Salary:	Not specified
Hours:	Part-time
Working pattern:	Remote
Job type:	Contract
Posting date:	20 Aug 2026
Closing date:	19 Sept 2026

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Summary

About the Role

We are seeking a creative, highly communicative Content & Lifecycle Marketer to drive our brand narrative and nurture our audience. You will be the voice of our company across our website, email channels, and marketing and digital PR, whilst using performance data to continuously optimise your output. If you excel at writing persuasive copy that ranks in Google, surfaces in AI answers, and converts across email and social, we want you on our team.

Key Responsibilities

Content Strategy & Creation: Produce high-quality, long-form content optimised for both traditional search (SEO) and AI visibility (GEO). Refresh existing web pages, structure clear FAQs for AI citation, and build case studies and seasonal campaigns that align with audience intent.

Performance Monitoring & Optimisation: Utilise web analytics and content optimisation tools (e.g., GA4, etc) to track content performance, identify drop-offs, and refresh underperforming assets.

Link Building & Digital PR: Execute cold outreach programmes to secure brand citations, press placements, and back-links. Pitch our internal experts for commentary in relevant industry publications.

Email Marketing: Take full ownership of our email channel. Design campaign strategies, build automation flows (nurture and welcome sequences), write regular newsletters, and track list health, open rates, and conversions.

What We’re Looking For

- Exceptional copywriting skills with a deep understanding of British English grammar, tone, and persuasive messaging.

- Strong understanding of how to structure content for search engines (SEO) and modern AI tools (GEO, ChatGPT, Perplexity, Google AI Overviews).

Comfortable using basic web analytics (GA4), content optimisation tools, email marketing platforms, and social media tools.

- A proven track record in digital PR, link building, or media outreach.

- A self-starter who thrives in a flexible, remote setting and can use data to guide creative decisions.

About Piddle Patch

Founded in 2016, Piddle Patch is the UK’s first and only soil-free, real grass toilet solution for dogs. We believe that dogs deserve a natural, chemical-free way to relieve themselves, and their owners deserve a stress-free, eco-friendly solution that keeps their homes clean and their pets happy.

From apartment-dwelling pups to those living in areas without easy access to grass, we provide an intuitive, alternative to plastic puppy pads, made from real grass grown in the UK.

We are a small, passionate team with a big vision. As we look to scale our content, email, and digital PR efforts, we’re searching for a creative marketer who shares our love for dogs and our commitment to building a more natural, sustainable future for pet care.

How to Apply

Please apply with your CV, covering letter, and a link to your portfolio (or 2–3 relevant writing/campaign samples demonstrating SEO or content impact), and your hourly rate expectations.

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