Sales Executive
| Company: | NWF Group |
|---|---|
| Salary: | £28,000 to £35,000 base with a realistic OTE of £48,600 |
| Hours: | Full-time |
| Location: | Crewe, CW2 5AB |
| Job type: | Permanent |
| Posting date: | 23 Oct 2026 |
| Closing date: | 25 Nov 2026 |
Summary
Job Advert
The Outbound Sales Executive sits within NWF Fuels’ Internal Sales team and is dedicated exclusively to proactive Commercial New Business acquisition. The role is focused on creating new sales opportunities through targeted prospecting, engagement with defined lapsed customers, marketing generated campaigns and self-sourced activity, building and converting a strong pipeline of profitable new business.
Working closely with prospective customers, you will identify needs, develop opportunities, and generate sustainable growth for the business through a proactive and commercially focused approach.
Why NWF Fuels?
- Monthly Pay: £28,000 to £35,000 base salary dependent on experience with realistic OTE of £48,600
- Shifts: Monday to Friday
- Holidays: 33 days per year including bank holidays
- Progression Opportunities: Clear progression pathways both within the Fuels sales structure and across the wider group that operates 2 other business’
- Training Opportunities: Funded, accredited courses.
- Medicash: Cashback on routine medical expenses such as dental, optical, physiotherapy and more!
- Shopping Discounts: Save with discounts at major retailers like Sainsbury’s, Morrisons, Currys, Debenhams and more!
- Travel Savings: Discounts on flights, hotels, and airport parking.
- Entertainment Offers: Reduced prices at over 400 cinemas across the UK, including savings on drinks and snacks.
- Dining and Lifestyle: Access to deals on restaurants, leisure activities, and other lifestyle services.
- Enhanced Policies: Enhanced maternity and paternity leave.
- The Usual: Company Pension Scheme, Life Assurance, Cycle to Work Scheme, Employee Assistance Programme including counselling, legal and financial support, Free Refreshments, Free Secure On-Site Parking!
Day to Day
New Business Acquisition
- Proactively prospect and acquire new Commercial customers.
- Target agreed lapsed customer populations.
- Work Marketing supplied campaigns and lead data.
- Research and self-source new opportunities.
- Build relationships with relevant customer decision makers.
Outbound & Field Partnership
- Work closely with an aligned Regional BDM.
- Qualify and refer opportunities requiring field engagement.
- Share market intelligence, prospects and customer insight.
- Support the BDM before and after customer meetings where appropriate.
- Maintain shared accountability for developing the regional opportunity pipeline.
Multi Product Selling
- Sell across Commercial Fuels, AdBlue, Fuel Cards and Telemetry.
- Understand the customer’s complete fuelling requirements.
- Seek multi product relationships wherever appropriate.
- Use one product opportunity as a route into the wider customer relationship.
Pipeline Management
- Build and maintain a healthy New Business pipeline.
- Maintain clear next actions and expected close dates.
- Follow up quotes and opportunities with discipline.
- Accurately record activity and customer intelligence within CRM.
- Deliver targets across new accounts, volume, GM and product penetration.
What will you bring?
- Proven outbound B2B sales or business development capability.
- Confident prospecting and engaging decision makers.
- Resilient and comfortable creating opportunities from a cold start.
- Strong commercial questioning and objection handling skills.
- Collaborative and comfortable working as part of a desk and field partnership.
Who are NWF Fuels?
NWF Group comprises of 3 key businesses: NWF Fuels, NWF Agriculture & Boughey Distribution. Employing over 1,400 colleagues across the group, we encourage and empower our people to progress and move fluidly through the group, meaning the sky really is the limit when you join us!
What makes NWF Fuels different? Our commitment to the customer and our focus on service is what sets us apart in the market, and our people are the driving force! We supply a range of fuel related products throughout the UK to domestic, agricultural, commercial and retail customers through our modern fleet of over 155 tankers and a strategically located depot network allowing us to service more than 113k customers. The business has grown organically and through acquisition currently standing as the third largest fuel distributor in the UK – we plan to climb higher and want you to be a part of it!
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
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Perks and Benefits Generous annual leave, plus public holidays based on location. Extra annual leave for your birthday or an alternative celebration day. Access to an Employee Assistance Programme (EAP) Pension plan with contributions from Mauve Group (where applicable). Opportunities for professional growth via Mauve Academy – our learning portal. Annual training allowance for career development. Hybrid working environment, with home setup allowance (where applicable). Optical benefits (£155/€180 toward eye tests, glasses, and lenses). Exciting opportunities, including domestic/international travel, team meet-ups, and company-wide events.
Mauve Group
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