Paid Media Marketing Executive


Company:	Mainline Menswear
Salary:	£28,000 to £40,000 a year
Hours:	Full-time
Location:	Scarborough, YO11 3UT
Working pattern:	On-site
Job type:	Permanent
Posting date:	16 Oct 2026
Closing date:	13 Nov 2026

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Summary

● Campaign Execution: Set up, launch, and daily manage paid social campaigns across key platforms, including Meta (Facebook & Instagram), TikTok, Snapchat, and Pinterest.

● Video & Search Advertising: Support the management of YouTube Ads campaigns to drive both brand awareness and consideration.

● Cross-Team Collaboration: Work closely with the Social Lead and Paid Media Manager to ensure paid campaigns complement organic social strategies and major brand moments.

● Creative Briefing & Optimisation: Collaborate with the creative team to brief, develop, and continuously test high-performing ad creatives (video, imagery, and copy) tailored to each specific platform.

● Performance Monitoring: Maintain daily checks on budgets, spend, and key performance indicators (ROAS, CPA, CTR, and CPC) to ensure campaigns are pacing efficiently against targets.

● A/B Testing: Assist in building and executing a rigorous testing roadmap across audiences, creatives, placements, and landing pages to maximise efficiency.

● Data Analysis & Reporting: Use platform dashboards and Google Analytics 360 to pull data, identify trends, and provide actionable insights for weekly and monthly marketing reports.

● Trend & Platform Awareness: Stay up to date with emerging ad formats, tracking updates (e.g., Pixel and Conversions API updates), and competitor paid strategies within the retail and fashion sectors.

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