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Head of National Accounts & Social Housing

Company:TradeChoice Carpet & Flooring
Salary:Competitive + Bonus
Hours:Full-time
Location:remote
Job type:Permanent
Posting date:17 Sept 2026
Closing date:17 Oct 2026
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Summary

Job Advert

Department: Sales

Reports to: Sales Director

Location: National

Role purpose:

To develop and grow TradeChoice's presence within national procurement channels and the social housing sector by establishing strategic relationships with key national customers, buying groups, builders' merchants and procurement partners.

The role will identify, develop and secure opportunities with organisations that procure flooring products on a national basis, while also building TradeChoice's capability and route-to-market within the social housing supply chain. Working closely with internal stakeholders, suppliers and customers, the role will ensure the business is positioned to deliver sustainable growth, profitable sales and market-leading service in these strategically important sectors.

Main responsibilities:

National Account Development

· Identify, target and develop relationships with national customers and procurement organisations.

· Build and execute a strategy to increase sales through large multi-site customers, merchant groups and national purchasing organisations.

· Secure new national agreements that drive profitable sales growth.

· Manage and develop strategic customer relationships at senior decision-maker level.

· Create and maintain a robust national account pipeline.

Social Housing Market Development

· Map the UK social housing supply chain and identify opportunities for TradeChoice products and services.

· Develop a market-entry and growth strategy for the social housing sector.

· Build relationships with housing associations, local authorities, contractors and procurement frameworks.

· Ensure TradeChoice is positioned to support planned maintenance, refurbishment and new-build social housing opportunities.

· Identify future market trends, procurement changes and emerging opportunities.

Strategic Business Development

· Work with the Executive Team to define and execute growth plans within target sectors.

· Provide market intelligence and insight to support business decisions.

· Identify opportunities to enhance TradeChoice's proposition for national and social housing customers.

· Support supplier negotiations and joint business planning activities.

Cross Functional Leadership

· Collaborate with internal teams to ensure operational readiness for new customer opportunities.

· Work with Supply Chain and Procurement teams to ensure product availability and service capability.

· Partner with Marketing to create sector-specific propositions, campaigns and customer materials.

· Support Regional Sales teams in developing and retaining key customer relationships.

· Act as the internal expert on national account and social housing market opportunities. Performance & Reporting

· Develop and present regular progress reports to the Executive Team.

· Monitor sales performance, pipeline activity and growth opportunities.

· Ensure all opportunities are commercially viable and aligned to company objectives.

· Deliver agreed sales, margin and strategic growth targets.

Knowledge & experience:

· Experience of developing and managing national customer relationships.

· Strong understanding of merchant, distribution or construction supply channels.

· Experience within flooring, building products, construction materials or a related sector.

· Knowledge of public sector procurement and/or social housing markets would be advantageous.

· Proven track record of delivering new business growth and strategic partnerships.

· Experience influencing stakeholders at senior management and executive level.

Skills & capabilities:

· Exceptional relationship-building and networking skills.

· Commercially astute with strong negotiation capability.

· Strategic thinker with the ability to translate opportunity into action.

· Strong presentation and communication skills.

· Analytical and data-driven approach to decision making.

· Ability to lead and influence without direct authority.

· Self-motivated, resilient and results focused.

· Strong project management and organisational skills.

Qualifications & licenses:

· Full UK Driving Licence.

· Professional sales, commercial or business qualification desirable.

· Degree level qualification desirable but not essential.

Key Performance Indicators (KPI’s)

· New national account sales revenue.

· Gross margin growth from national accounts.

· Number of new national trading agreements secured.

· Social housing revenue growth.

· Number and value of opportunities within the social housing pipeline.

· Customer retention and growth of strategic accounts.

· Delivery of annual sales and margin targets.

· Supplier and customer engagement measures.

· Quality and accuracy of pipeline forecasting.

Additional factors:

· Frequent UK travel required.

· Occasional overnight stays.

· Participation in customer events, trade exhibitions and industry networking opportunities.

· High degree of autonomy with regular Executive Team engagement

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