Marketing Manager
| Company: | LIFE PULSE SOLUTIONS LIMITED |
|---|---|
| Hours: | Full-time |
| Location: | Nottingham, NG7 5EH |
| Working pattern: | On-site |
| Job type: | Permanent |
| Posting date: | 8 Sept 2026 |
| Closing date: | 22 Sept 2026 |
Summary
Marketing Manager
Company: Life Pulse Solutions Limited trading as Cakes & Bakes Nottingham
Location: 169 Radford Road, Nottingham, NG7 5EH
Job Type: Full-time, Permanent
Hours: 37.5 hours per week
Salary: £37,000–£39,500 per annum, depending on qualifications and relevant experience
Responsibilities
* Develop and implement the bakery’s local marketing strategy in alignment with the franchisor’s brand standards, commercial objectives and approved marketing framework.
* Prepare annual and quarterly marketing plans designed to increase brand awareness, customer engagement, footfall, online orders and sales.
* Plan, manage and evaluate marketing campaigns across digital, social media, in-store and traditional advertising channels.
* Manage and develop the bakery’s local social media presence, ensuring content remains engaging and consistent with franchise brand guidelines.
* Create and coordinate promotional campaigns for cakes, bakery products, beverages and other product ranges offered by the business.
* Plan targeted marketing activities for key trading periods and seasonal occasions, including birthdays, weddings, festivals and other celebrations.
* Develop customer acquisition and retention initiatives, including local promotions, loyalty campaigns and measures to encourage repeat business.
* Conduct market research to identify local customer preferences, purchasing behaviour, demographic trends and new commercial opportunities.
* Monitor competitor products, pricing, promotions and marketing activities and recommend appropriate responses.
* Analyse sales performance to identify products, categories and trading periods requiring additional marketing support.
* Coordinate local advertising, point-of-sale materials, window displays and other in-store promotional activities.
* Promote the bakery’s online ordering, collection and delivery services across relevant customer channels.
* Plan and coordinate the marketing of new products, limited-edition ranges, special offers and seasonal product launches.
* Prepare or coordinate marketing content and promotional materials in accordance with the franchisor’s brand identity and approval procedures.
* Identify and develop relationships with local businesses, schools, community organisations, event organisers and other potential commercial partners.
* Liaise with the franchisor’s marketing team, suppliers, designers, agencies and external service providers to coordinate campaigns and promotional activities.
* Manage the local marketing budget, monitor expenditure and ensure campaigns are delivered within agreed financial parameters.
* Establish and monitor key performance indicators, including campaign reach, customer engagement, footfall, online conversions and sales growth.
* Analyse marketing, customer and sales data to assess campaign effectiveness and identify opportunities for improvement.
* Monitor customer feedback, online reviews and engagement levels and recommend improvements to marketing activities.
* Prepare regular reports for senior management outlining campaign performance, expenditure, market developments and recommended actions.
* Work closely with store management, bakery production and customer-facing teams to ensure campaigns are implemented effectively.
* Maintain consistent and professional presentation of the franchise brand across digital, in-store and other customer-facing marketing channels.
* Ensure marketing activities comply with franchise brand guidelines, company policies and applicable advertising and data protection requirements.
Skills
* Strong marketing planning and campaign management skills.
* Excellent written and verbal communication skills.
* Good understanding of digital marketing and social media platforms.
* Good analytical skills with the ability to understand marketing and sales information.
* Strong organisational and time-management skills.
* Good commercial awareness and understanding of customer needs.
* Creative thinking with strong attention to detail.
Qualifications
* A degree or equivalent qualification in Marketing, Business, Management, Communications or a related subject is desirable.
* Relevant professional marketing qualifications or certifications would be advantageous.
* Candidates with equivalent relevant qualifications may also be considered.
Experience
* Previous experience in a marketing or similar role is preferred.
* Experience managing social media and digital marketing activities.
* Experience planning and supporting marketing campaigns and promotions.
* Experience working with customers, sales teams or customer-facing businesses.
* Experience within retail, food, bakery or hospitality would be an advantage.
Benefits
* Competitive salary of £37,000–£39,500 per annum, depending on qualifications and relevant experience.
* Full-time, permanent employment.
* 37.5-hour working week.
* Training and professional development opportunities.
* Opportunity to lead and develop local marketing activities for an established bakery franchise.
* Supportive and professional working environment.
* Opportunity for career development as the business grows.
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