Performance Marketing & PPC Specialist
| Company: | The Big Phone Store |
|---|---|
| Salary: | £35,000 to £45,000 a year, pro rata |
| Hours: | Full-time |
| Location: | Wolverhampton, WV11 3SF |
| Working pattern: | On-site |
| Job type: | Permanent |
| Posting date: | 1 Sept 2026 |
| Closing date: | 1 Oct 2026 |
Summary
Performance Marketing & PPC Specialist
The Big Phone Store
At a glance:
• £35,000–£45,000 depending on ability and experience
• Meaningful performance bonus
• Full-time, permanent
• Monday–Friday | 9:00am–5:30pm
• Initially office-based in Wolverhampton
• Hybrid working may be considered after successful completion of probation
• Take ownership of paid acquisition
• Google Ads, Microsoft Advertising, Meta, TikTok, YouTube and LinkedIn
• Proven PPC experience is essential
• Commercial focus on profit, not simply ROAS or revenue
• Freedom to test, prove and scale profitable campaigns
• Free on-site parking
• Staff discounts
• Company pension
• Salary-sacrifice schemes
• Team events and social activities
• Career progression opportunities
We're not hiring someone to spend our advertising budget
We're hiring someone to make that investment profitable.
The Big Phone Store has been established since 1999 and is one of the UK's leading refurbished mobile phone and technology businesses.
We're looking for an experienced Performance Marketing & PPC Specialist to take ownership of our paid acquisition activity.
This isn't an entry-level PPC position.
We need somebody who already understands paid media, can hit the ground running and, most importantly, understands the difference between generating revenue and generating profit.
You'll have considerable freedom to test campaigns, audiences, platforms, propositions and creative.
There is one overriding requirement:
The numbers have to make commercial sense.
ROAS isn't profit
This distinction is fundamental to the role.
Imagine a campaign produces:
Advertising spend: £5,000
Attributed revenue: £10,000
Gross margin before advertising: 10%
A dashboard might report a 2x ROAS and £10,000 of revenue.
But the £10,000 of sales only generated £1,000 of gross margin before the £5,000 advertising cost.
That's not a successful campaign.
We need someone who understands this instinctively.
Our campaigns need to be evaluated against their true commercial contribution, taking into account the relevant costs of generating and fulfilling that business.
Depending on the campaign, those costs could include advertising spend, product costs, postage, packaging, processing, operational costs and other directly attributable expenses.
Your own function has a cost too.
Ultimately, we're interested in whether the additional business generated by paid acquisition produces sufficient incremental contribution and profit after the costs associated with generating it.
CTR, CPC, CPA, conversion rates, impressions, ROAS and revenue all matter.
But they're inputs and diagnostic measures.
Profit is the commercial objective.
Prove it, then scale it
We don't believe in spending large amounts of money simply because a platform recommends increasing the budget.
Our approach is:
Start small. Test. Measure. Refine. Prove the economics. Then scale.
If you can demonstrate that spending £1 generates an attractive and sustainable commercial return, we'll increase the investment.
Prove it again and we'll increase it further.
There isn't an arbitrary ceiling on what a successful campaign can spend.
Equally, we won't continue funding campaigns that don't make commercial sense simply because they generate clicks, impressions or attributed revenue.
What you'll be responsible for:
You'll take ownership of paid acquisition across channels including:
•Google Ads
• Microsoft Advertising
• Meta
• TikTok
• YouTube
• Other platforms where there is a commercially justified opportunity
That doesn't mean launching campaigns everywhere simultaneously.
We want a measured approach.
Identify the opportunity. Select the appropriate channel. Test it. Learn from the results. Refine it. Scale what works.
Our acquisition opportunities:
We're not looking for somebody to simply push paid advertising at everything we sell.
You need to understand when paid acquisition makes commercial sense and when it doesn't.
A major focus will be acquiring mobile devices through our trade-in and buyback business.
This requires much more thought than targeting everyone who owns an iPhone.
Different audiences behave differently.
The customer most motivated by immediate cash may not necessarily provide the type or value of device we most want to acquire. At the other extreme, someone with considerable disposable income may have little motivation to go through the process of selling an old device.
Your job is to find the commercially attractive segments between those extremes.
If, for example, we need more of a particular generation of iPhone, you should be thinking about who is likely to own those devices, where we can reach them, what motivates them and what proposition is most likely to make them act.
Another important opportunity is B2B lead generation, particularly through LinkedIn.
We offer businesses services including device supply, repair, refurbishment, lifecycle support and corporate device buyback.
You'll work alongside our B2B team to generate qualified opportunities with the organisations and decision-makers most likely to need those services.
A trade-in acquisition campaign and a B2B lead-generation campaign have completely different economics, audiences, conversion journeys and measures of success.
We expect you to understand that.
Understand the whole funnel
We need somebody who looks beyond the advertising dashboard.
You'll need to understand the journey from:
Impression → Click → Landing page → Conversion → Customer → Commercial outcome
You'll investigate:
• Impression and reach
• Frequency
• Click-through rate
• Cost per click
• Landing-page performance
• Conversion rate
• Cost per acquisition
• Lead quality
• Trade-in quality and value
• Conversion to completed transaction
• Revenue
• Margin
• Attributable operational costs
• Incremental contribution
• Profit
If people are seeing an advert but not clicking, ask why.
If they're clicking but not converting, don't automatically blame the audience.
Is the landing page wrong?
Is the proposition weak?
Does the advert create an expectation the page doesn't fulfil?
Is there unnecessary friction?
Are we targeting the wrong person?
Is the price wrong?
Is tracking misleading us?
We want somebody who investigates the whole commercial journey, not somebody whose responsibility ends when the click reaches our website.
Related jobs
B2B Sales & Business Development Executive
£28,000 to £32,000 per year, pro rata
The Big Phone Store
Wolverhampton
On-sitePermanentFull timeField Sales Agent
£40,000 to £50,000 per year
Get Staffed Online Recruitment Limited
London,
RemoteContractFull time