Sales Executive


Company:	ActivKids UK LTD
Salary:	Commission
Hours:	Part-time
Location:	Chester
Working pattern:	On-site
Job type:	Permanent
Posting date:	10 Nov 2026
Closing date:	10 Dec 2026

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Summary

The Role

We are seeking a proactive, organised and target-driven Sales Executive with a minimum of two years' relevant experience in sales and events.

The successful candidate will be responsible for generating new business opportunities, developing relationships with schools, securing athlete visit bookings and approaching businesses to sponsor school events.

This is a varied and rewarding role combining telephone sales, business development, relationship management and event coordination.

Previous experience selling into the education sector would be a significant advantage, particularly for candidates who have worked with schools, academies, Multi-Academy Trusts or education suppliers.

You will be confident making outbound sales calls, building relationships with decision-makers and managing opportunities from initial contact through to confirmed bookings.

Key Responsibilities

School Sales & Event Bookings

• Proactively contact primary schools, secondary schools, academies and Multi-Academy Trusts across the UK to introduce ActivKids UK programmes.

• Build relationships with Headteachers, School Business Managers, PE Coordinators and other key decision-makers.

• Clearly communicate the educational, wellbeing and fundraising benefits of our athlete-led school visits.

• Generate new leads, manage enquiries and convert opportunities into confirmed event bookings.

• Coordinate event dates and requirements with schools and the wider ActivKids UK team.

• Maintain regular communication with schools throughout the booking process.

• Identify opportunities for repeat bookings, referrals and long-term school partnerships.

Business-to-Business Sales & Sponsorship

• Identify and approach businesses interested in sponsoring inspirational athlete visits to schools.

• Conduct outbound B2B sales calls to local, regional and national companies.

• Present sponsorship opportunities and explain how supporting school visits can benefit businesses through community engagement, brand exposure and corporate social responsibility.

• Build relationships with business owners, marketing departments, HR teams and corporate social responsibility representatives.

• Generate sponsorship leads, manage follow-ups and secure confirmed sponsorship agreements.

• Identify opportunities to develop ongoing relationships with businesses interested in supporting multiple school visits.

• Work towards individual sales and sponsorship targets.

Event Coordination & Administration

• Assist with the organisation and scheduling of school events.

• Liaise with internal colleagues to ensure accurate event information is recorded and communicated.

• Maintain accurate records of leads, sales calls, bookings and customer interactions using the company CRM system.

• Manage follow-up calls, emails and outstanding enquiries efficiently.

• Support the smooth handover of confirmed events to the relevant team members.

• Contribute ideas to improve sales processes, customer engagement and business development opportunities.

Essential requirements

• Minimum 2 years' relevant experience in sales and events, including event sales, event bookings or event coordination. • Proven experience in outbound telephone sales, lead generation or business development. • Confident communicating with decision-makers and building professional relationships. • Strong negotiation, persuasion and objection-handling skills. • Excellent verbal and written communication. • Ability to manage multiple leads, follow-ups and bookings simultaneously. • Strong organisational skills and attention to detail. • Comfortable working towards sales targets and performance objectives. • Competent using Microsoft Office, email systems and CRM software. • Ability to work independently while contributing positively to a small team.

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