Data Science and Insight Lead


Company:	Greggs PLC
Salary:	Circa £70,000 per annum, depending on experience
Hours:	Part-time
Location:	Newcastle Upon Tyne, NE12 8BU
Job type:	Permanent
Posting date:	27 Oct 2026
Closing date:	13 Nov 2026

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Summary

Vacancy Information

We have a fantastic opportunity for a Data Science and Insight Lead to join our Customer team here at Greggs.

In this role you\'ll lead the way in transforming customer data into meaningful insight, helping us better understand our customers, create more relevant and personalised experiences, and make smarter business decisions. Through advanced analytics, predictive modelling and experimentation, you\'ll identify opportunities to strengthen customer loyalty, increase visit frequency and drive business performance.

Working closely with stakeholders across the business, you\'ll turn complex data into clear, actionable recommendations that shape our customer strategy, marketing activity and commercial performance, ensuring we make the most of every opportunity to better understand and serve our customers.

We can offer you:

Management Bonus Scheme which is worth up to 17.5% of your salary
Pension scheme with matching employer contributions up to 7%
Company car or car allowance
Colleague discount, up to 50% off our own-produced products
Profit share - We want everyone to share in the success of the business, so we distribute 10% of our profits to all our colleagues who have at least 6-month service, or more, each year
25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day
The opportunity to purchase additional annual leave twice a year
Colleague share plans, giving you the opportunity to save and invest in Greggs, with the chance to buy Greggs shares at a discounted rate
Private Medical Insurance which is free for you and subsidised for your dependants
Income Protection should you become unable to work due to long-term sickness
Death in service benefit which provides a lump-sum payment equal to 4 times your year\'s salary
Virtual GP, Physiotherapy and Lifestyle Consultations - we provide access to a fantastic total wellbeing app for you and your family
Employee Assistance Programme - we provide all colleagues with access to an EAP helpline providing mental health support as well as financial and legal support
Savings and discounts, including digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers
Career progression and learning and development opportunities
A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge
Colleague Networks - internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another

About the role

This is a full-time role, however flexibility in this will be considered
We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
The base location for this role is Greggs House, Quorum Business Park, Newcastle Upon Tyne, NE12 8BU

What you’ll do

Understand our customers

Lead the development of customer insight, helping us better understand customer behaviour and the factors that drive loyalty, frequency and spend
Identify trends, opportunities and risks within customer data, turning insight into clear business recommendations
Uncover the true drivers of customer and business performance, enabling confident, data-led decision making
Use experimentation and analysis to understand the impact of marketing, pricing and commercial initiatives

Drive customer and commercial performance

Use customer insight, predictive modelling and advanced analytics to identify opportunities to improve customer engagement, retention and business performance
Develop approaches that enable more personalised customer experiences and communications
Help shape decisions that drive customer loyalty, increase visit frequency and support sustainable growth

Influence decision-making across the business

Translate complex analysis into clear, actionable recommendations that influence senior stakeholders across Marketing, Commercial, Digital, Retail and Finance
Partner with business leaders to ensure customer insight is at the heart of strategic and commercial decision-making
Champion a customer-led approach, helping teams across Greggs make the most of our customer data

Lead and develop capability

Lead, coach and develop a high-performing team, creating an environment where colleagues can thrive and deliver their best work
Foster a culture of curiosity, continuous improvement and innovation
Keep abreast of emerging trends and opportunities in customer insight, analytics and data science

About you

You will fit right into this role if you:

Have extensive experience analysing customer, transactional and digital data to understand customer behaviour and drive commercial decision-making
Have a proven track record of using customer analytics techniques such as segmentation, retention analysis, customer lifetime value (CLV), churn modelling and cohort analysis to deliver measurable business impact
Can confidently translate complex data into clear recommendations, influencing senior stakeholders and challenging business decisions where appropriate
Have hands-on experience designing and evaluating experiments, with a strong understanding of A/B testing, statistical significance and measuring true business impact
Are highly proficient in SQL and comfortable working with large, complex customer datasets to uncover insight and answer business-critical questions
Have experience building dashboards and reporting that enable stakeholders to track performance and make informed decisions
Can balance analytical rigour with commercial pragmatism, knowing when further analysis is needed and when the business needs a recommendation
Have experience working with customer data in a retail, loyalty, subscription, digital product or similarly customer-focused environment
Have successfully led, coached and developed high-performing analytics, insight or data science teams
Hold a degree, or equivalent qualification, in a numerate or analytical discipline

It would be great if you also have...

Experience with predictive modelling, including propensity, churn, customer value or next-best-action modelling
Experience using Python or R to support advanced analytics and data science activities
Knowledge of CRM platforms, customer engagement tools and app analytics platforms
Experience working with cloud-based data platforms such as Snowflake, BigQuery or Databricks
An understanding of marketing effectiveness, attribution or incrementality measurement

About Greggs

Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views. We'll make sure you have the skills and knowledge you need to have a great career with us.

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