Campaign Manager
| Company: | Furness Building Society |
|---|---|
| Hours: | Full-time |
| Location: | Barrow-in-Furness, LA14 1RT |
| Working pattern: | On-site |
| Job type: | Permanent |
| Posting date: | 14 Oct 2026 |
| Closing date: | 29 Oct 2026 |
Summary
An exciting opportunity has arisen for an experienced Campaign Manager to join our Marketing Team. Reporting to the Senior Marketing Manager, you will deliver integrated marketing campaigns, lead the Societies PR activity and effectively manage both internal stakeholders and budgets.
In this role, you will:
• Plan and deliver integrated marketing campaigns across the Society’s mortgage, savings, member, broker, brand and community activity, ensuring each is aligned to the Marketing Plan and target audience needs.
• Own and maintain the marketing campaign calendar, translating strategic and commercial priorities into clear briefs, timelines, channel plans, budgets, deliverables and success measures.
• Lead the Society’s proactive external PR activity in-house, including identifying media opportunities, writing press releases, managing journalist relationships, coordinating interviews and preparing spokespeople with briefing notes and key messages.
• Coordinate campaign delivery across creative, CRM, digital, branch, intermediary, social, print, event and PR channels, working closely with the Brand & Creative Manager and Member Insight & CRM Manager to ensure campaigns are informed by audience insight, supported by appropriate creative and measured against agreed objectives.
• Manage campaign and communications budgets, supplier costs and activity within agreed controls, ensuring the best possible value to the Society.
• Develop and maintain effective campaign, PR, approval and record-keeping processes, including appropriate escalation routes for sensitive or reputational issues.
• Evaluate campaign and PR effectiveness, using performance data and insight to recommend improvements to future activity.
• Use approved AI and automation tools to support campaign planning, research, drafting, content adaptation, media monitoring and reporting, ensuring appropriate human review and governance.
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