Head of B2B
| Company: | KPI RECRUITING LTD |
|---|---|
| Salary: | £50,000 to £80,000 a year |
| Hours: | Full-time |
| Location: | EC1V 9LT |
| Working pattern: | On-site |
| Job type: | Permanent |
| Posting date: | 2 Oct 2026 |
| Closing date: | 1 Nov 2026 |
Summary
Head of B2B - Consumer Brands | Wholesale & Retail Growth
Fully remote | £60,000-£80,000 + performance-based bonus
Reporting to: Group Managing Director
KPI Retail is partnering with two rapidly growing consumer brands to appoint a
Head of B2B, taking ownership of building and growing their wholesale and retail sales channels.
Both brands have established successful direct-to-consumer businesses. The next opportunity is to build a substantial B2B channel alongside them - and we're looking for someone who has successfully made that journey before.
You'll have experience taking a predominantly DTC consumer brand into wholesale, retail or other B2B channels, personally winning significant accounts and creating the foundations for sustainable growth.
The opportunity
This is a hands-on commercial leadership role, combining strategy with direct sales delivery.
You'll identify where the biggest opportunities sit, open doors with the right partners and convert those conversations into valuable, long-term accounts. Alongside this, you'll lead two Business Development Managers, giving the team clear direction and supporting their performance.
What you'll be doing
•
Developing and delivering the B2B growth strategy across both brands.
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Identifying and securing major wholesale, retail and distribution accounts.
•
Personally leading pitches, negotiations and agreements with strategic partners.
•
Growing the UK business while exploring international opportunities.
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Leading, coaching and developing two Business Development Managers.
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Building a clear sales pipeline, with effective forecasting and reporting.
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Setting commercial targets and taking ownership of revenue and profitability.
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Working closely with internal teams to ensure new partnerships are supported operationally.
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Creating repeatable sales processes that support continued growth.
What we're looking for
Experience building a B2B channel for a DTC-led consumer brand is essential.
You'll bring:
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A proven track record of personally winning significant retail or wholesale accounts.
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Experience developing new channels and taking products into new markets.
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Strong commercial judgement across pricing, margins and negotiations.
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The ability to turn a growth strategy into practical sales activity and results.
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Experience leading and developing a sales team.
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Confidence working directly with senior leadership in an entrepreneurial business.
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A hands-on approach and the drive to build something with long-term potential.
Your experience could come from fragrance, home fragrance, beauty, gifting, lifestyle or another relevant consumer product category.
What success looks like
New accounts secured. A growing, profitable B2B revenue stream. Strong partnerships that lead to repeat business. And a focused sales team with a clear plan for continued growth.
What's on offer
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£60,000-£80,000 salary, depending on experience.
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Performance-based bonus.
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Fully remote working.
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Ownership of a significant growth opportunity across two established consumer brands.
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Direct access to the Group Managing Director and the opportunity to influence the commercial direction of the business.
Interested?
Contact
Jessica Roose at KPI Retail for a confidential conversation.
Jessicar@kpir.co.uk
07544674942
#INDRET
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