Area Sales Manager


Company:	Huws Gray
Salary:	Not specified
Hours:	Full-time
Location:	SW1W
Job type:	Permanent
Posting date:	1 Oct 2026
Closing date:	29 Oct 2026

Apply for this job

Summary

We are looking for an experienced and commercially driven Area Sales Manager to join our team, taking responsibility for an established sales territory across London!

This is a field-based role suited to someone who enjoys being in front of customers, building strong relationships and, importantly, creating new business opportunities in and around the London Area.

Frontline Bathrooms, part of the Huws Gray Group, is an established bathroom distributor supplying independent bathroom showrooms, merchants and trade customers across the UK. With a broad product portfolio, continued development of our Aqua own-brand proposition and significant investment in new products, this is an exciting opportunity to join the business and take ownership of an important sales territory.

What we are looking for?

As Area Sales Manager, you will be responsible for developing sales and profitability across your territory through a combination of managing existing customers, growing underperforming accounts and identifying and winning new business. You will be expected to manage your area as your own business, developing strong relationships with customers and identifying opportunities to increase our share of their bathroom business.

Key responsibilities will include:

Managing and developing an established portfolio of customers across the London territory.

Identifying, targeting and opening new accounts.

Growing sales within existing customers through regular, effective account management.

Building strong relationships with independent bathroom showrooms, merchants and trade customers.

Securing new product displays and increasing the presence of Frontline and Aqua products within customer showrooms.

Presenting and launching new products, ranges and promotional activity to customers.

Identifying opportunities within individual accounts and developing clear plans to convert those opportunities into sales.

Reactivating dormant and lapsed customers.

Negotiating commercially and working within agreed pricing and margin parameters.

Maintaining an effective call plan and ensuring appropriate coverage of the territory.

Keeping accurate and up-to-date records of customer activity and opportunities through the company’s CRM system.

Monitoring sales performance against budget and taking ownership of delivering agreed sales targets.

Providing regular feedback on competitor activity, pricing, products and wider market developments.

Working closely with internal sales, customer service, stock, marketing and other departments to provide customers with a high level of service.

Who are we looking for?

We’re looking for someone who is proactive, organised and commercially minded, but above all someone who enjoys selling. You’ll be comfortable managing established relationships while also having the drive to get through new doors and create opportunities.

Ideally, you will have:

Previous experience in an Area Sales Manager, Business Development Manager or similar field sales role.

Experience within the bathroom, plumbing, merchant, KBB or wider building products sector would be advantageous.

A proven track record of developing accounts and winning new business.

Strong relationship-building and communication skills.

Good commercial awareness and confidence negotiating with customers.

The ability to manage a busy territory effectively and prioritise where the biggest opportunities exist.

A self-motivated approach and the ability to work independently.

Good organisation and administration skills.

Confidence using CRM and sales reporting systems.

A full UK driving licence.

What you will bring:

This isn’t a role for someone who simply wants to maintain an existing customer base. We’re looking for an Area Sales Manager who can take ownership of the territory, build relationships, spot opportunities and turn those opportunities into sales.You’ll have the support of an established national business, a strong product portfolio and an experienced sales team, but you’ll also be given the responsibility to make the area your own.

What’s in it for you:

We believe great work should be recognised and rewarded. Here’s what you can expect:

A strong annual leave allowance, alongside your bank holidays

Company car

Company bonus scheme, based on performance

Contributory pension and life assurance

Discounts on high street retailers, supermarkets, restaurants, gyms and cinemas

Colleague discount across our group brands

Attraction and travel discounts

Training and development programmes to support your growth

At Huws Gray, we believe that a diverse and inclusive workforce makes us stronger, smarter and better at serving our customers.

We’re proud to be an equal opportunities employer and we are committed to creating a respectful and inclusive workplace, whether you’re based in one of our branches, on the road or in one of our offices.

If you need any adjustments to support you through the application or interview process, please let us know.

INDSAL

Apply for this job

Proud member of the Disability Confident employer scheme

About Disability Confident

Disability Confident is a government scheme. It encourages employers to recruit and retain disabled people and those with long term health conditions.