Sales Executive


Company:	Smiths Business Supplies
Salary:	£28,000 to £30,000 a year
Hours:	Full-time
Location:	Lichfield, WS13 6PY
Working pattern:	On-site
Job type:	Permanent
Posting date:	22 Sept 2026
Closing date:	15 Oct 2026

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Summary

Do You Have Energy, Personality & a Love of Sales?

We're looking for a high-energy, enthusiastic and confident Sales Executive to join our growing team.

This isn't a role for someone who sits quietly waiting for the phone to ring. We need someone who will hammer the phone and find those opportunities!

We're looking for someone who loves sales, loves talking to people and has the personality to build genuine relationships with customers. Someone who's naturally confident, has a bit of character about them, isn't afraid to pick up the phone and enjoys the buzz of winning new business.

You need to be positive, resilient, competitive, and hungry to succeed. If you can take a "no", have a laugh, pick yourself back up and go again, you'll fit right in.

We're a family-run business and we're looking for someone who will bring energy, enthusiasm and personality into the office every day.

About Smiths Business Supplies

Smiths Business Supplies is a family-run business supplying organisations across the UK with printers, ink, toner, office furniture and technology products.

We're proud of the relationships we build with our customers and the level of service we provide.

We're growing, and we're looking for the right person to come in, make their mark and help us take the business to the next level.

The Role

This is a proactive, high-energy sales role focused on winning new business and building long-term customer relationships.

You'll be building your own desk from scratch — finding opportunities, getting on the phone, speaking to decision-makers, creating relationships, booking appointments, sending quotations and, most importantly, winning the business.

Your primary focus will be selling:

Printers

Ink & Toner Supplies

Office Furniture Solutions

A large part of your day will involve outbound calling, prospecting and creating new opportunities.

So, if you enjoy picking up the phone, having conversations with people you've never spoken to before and turning a cold lead into a customer, you'll enjoy this role.

There will be plenty of calls, plenty of opportunities and plenty of "no's". That's sales.

We're looking for someone who understands that you don't get results by giving up after the first knock-back. You keep going, try a different approach, build the relationship and find the opportunity.

Key Responsibilities

Generate new business through outbound prospecting and cold calling

Build and manage your own customer portfolio

Develop relationships with key decision-makers

Identify opportunities to cross-sell furniture solutions

Manage the full sales cycle from prospecting to close

Consistently achieve and exceed sales targets and KPIs

Maintain accurate CRM records and pipeline management

Deliver exceptional customer service throughout the sales process

Work closely with colleagues to maximise opportunities across the business

What We're Looking For – Essential

Minimum 2 years' B2B sales or telesales experience

Proven track record of achieving or exceeding sales targets

Excellent communication and relationship-building skills

Strong work ethic and positive attitude

Confidence, enthusiasm and plenty of personality

Someone who genuinely enjoys talking to people

Someone who brings energy into the room rather than taking it out of it

The Person We're Really Looking For

Experience is important, but personality matters too.

We're looking for someone who:

Loves sales and genuinely enjoys the chase

Is naturally energetic, enthusiastic and positive

Has confidence and a bit of cheeky character

Loves being on the phone and speaking to customers

Is comfortable picking up the phone and making lots of calls

Doesn't crumble when someone says "no"

Can have a laugh but knows when it's time to get serious and get the job done

Has a competitive streak and actually wants to win

Gets excited by hitting targets and earning commission

Is motivated by financial reward and personal success

Is persistent and doesn't need to be chased to make things happen

Takes ownership of their results

Brings enthusiasm and a great attitude to work every day

Is confident enough to have their own personality rather than simply following the crowd

Wants to build something for themselves and grow with the business

We're not looking for a robot who can read a sales script.

We want someone who can have a conversation, make people laugh, build rapport, ask good questions and ultimately get the deal done.

If you're naturally outgoing, competitive, positive and a little bit cheeky, that's a good thing.

Why Join Us?

We're not looking for someone who simply wants a job.

We're looking for someone who wants an opportunity to build something for themselves.

An opportunity to earn well, develop their sales career, win business, have some fun along the way and become a key part of a growing family-run business.

You'll have the opportunity to build your own customer base, develop your own sales desk and see a direct connection between the effort you put in and what you earn.

If you're hungry for success, naturally energetic, love talking to people and aren't afraid of a bit of hard work, we want to hear from you.

And if you're the sort of person who walks into a room and brings a bit of life with you — we want to hear from you!

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