Planning, Insight and Evaluation Manager


Company:	Government Recruitment Service
Salary:	£44,241 to £44,241 a year
Hours:	Full-time
Location:	Leeds
Job type:	Permanent
Posting date:	17 Sept 2026
Closing date:	12 Oct 2026

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Summary

Would you thrive in a fast-paced environment, where you get to play a pivotal and highly visible role coordinating planning, insight and evaluation across government communications?

DfT is a high-profile department at the heart of UK government. We work with agencies and partners to support the transport network that helps businesses and gets people and goods travelling around the country. We plan and invest to make journeys better.

Joining our department comes with many benefits, including:

Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here

25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday

Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at DFT Central – Home | Civil Service Careers

This is an exciting opportunity to join the Department for Transport (DfT) communications team, in a role supporting the planning, insight and evaluation function, which sits at the heart of everything we do.

Your role as a Planning, Insight and Evaluation Manager will be interesting and varied, with responsibility for coordinating the department’s communications activity across our low and no cost priority campaigns and our wider business as usual work.

You will lead on short and long-term planning, working with teams across DfT and beyond to ensure our communications land at the right time, with the right audience and with maximum impact, and align with the Government’s overall communications strategy.

You will also support colleagues to ensure our communications are insight-led and properly evaluated as part of a continuous cycle of learning, managing audience research, social listening and evaluating communications activity.

Your responsibilities will include, but aren’t limited to:

Leading the implementation and continuous improvement of the department’s communications planning and evaluation cycle, ensuring plans for announcements and campaigns are grounded in insight and learnings from the outset and that impact is consistently measured.
Supporting the coordination of departmental communications activity, commissioning colleagues for input across products and attending regular planning meetings as well as tracking developments in Parliament, cross-government activity and emerging issues, to ensure our announcements are reflected within wider government plans.
Generating communications insight from a wide range of sources, including by commissioning bespoke research projects (quantitative and qualitative) and using online news and social media monitoring tools to build real-time audience insight to inform live activity and future planning.
Supporting innovation across the communications function, including automating planning and evaluation products and using AI to improve agility in monitoring breaking news, ensuring innovations are themselves evaluated so learnings can be scaled or discarded.

For further information on the role, please read the attached role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

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