Personalised Registrations Manager


Company:	Government Recruitment Service
Salary:	£35,663 to £35,663 a year
Hours:	Full-time
Location:	Swansea
Job type:	Permanent
Posting date:	14 Sept 2026
Closing date:	27 Sept 2026

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Summary

Can you motivate and support a team to deliver commercial success, drive operational performance and continuously improve customer experience?

Have you used data, insight and commercial awareness to identify opportunities and improve business performance?

Do you have experience of managing stakeholders, implementing change and delivering results in a fast-paced environment?

If so, we'd love to hear from you!

This is an exciting opportunity to play a key role in the delivery and development of a high-profile commercial service. Working in a fast-paced environment, you will provide direction and support to your team, build strong stakeholder relationships, and help shape future business priorities through innovation, insight and continuous improvement. You will have the opportunity to influence service delivery, support strategic decision-making and contribute to wider organisational objectives.

Joining our department comes with many benefits, including:

Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday
Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at: DVLA – Home , Civil Service Careers

This is a varied and rewarding role at the heart of a high-profile commercial operation. You will provide direction and support to a dedicated team, ensuring the effective delivery of services while balancing commercial priorities, customer outcomes and organisational objectives. Working with a wide range of internal and external stakeholders, you will use insight, innovation and sound judgement to drive performance, shape future activity and contribute to the ongoing success of the Personalised Registrations service.

Your responsibilities will include, but aren’t limited to:

Support the achievement of revenue and customer service targets through the day-to-day management of PR sales activities, including the PR website and auction sales channels.
Contribute to the development and delivery of PR sales plans and initiatives, supporting the long-term success and sustainability of the sales scheme.
Develop and maintain commercial awareness of PR products through monitoring market trends, sales performance, customer demand and competitor activity.
Implement agreed business initiatives and process improvements, providing subject matter expertise to support projects, operational delivery and continuous improvement activity.
Build and maintain effective relationships with stakeholders, customers and suppliers, representing DVLA at meetings and external events. Promoting positive customer and stakeholder engagement.
Support contract management activities for commercial suppliers, monitoring performance and contributing to the effective delivery of PR website and auction services.
Support financial management and budgetary control activities, including sales financial reconciliation, forecasting, performance monitoring, management information reporting and stock performance analysis.
Undertake corporate managerial responsibilities appropriate to the grade, including recruitment, grievance and disciplinary activities.

Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills set out in the Civil Service Line Management Standards.

For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

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