Senior Insight Manager New Media Unit - Government Communication Service


Company:	Government Recruitment Service
Salary:	£45,292 - £45,292
Hours:	Full-time
Location:	London
Job type:	Permanent
Posting date:	14 Aug 2026
Closing date:	24 Aug 2026

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Summary

The Senior Insight Manager plays a critical role in shaping government communications, pulling out meaningful stories from performance data to help colleagues refine campaign strategies and messaging, and measure success.

Your work will make insights accessible for non-technical audiences, drawing conclusions from complex data and prescribing clear actions. You will assess the performance of digital campaigns, monitor audience behaviour, and identify opportunities to optimise engagement. Your expertise will ensure that government messaging reaches the right audiences in the most meaningful ways.

In this role you will be responsible for reporting on campaign performance, identifying learnings and insights, and ensuring they are built into the strategic development of the next wave of activity. You will be creative in looking for ways to systematise your analyses, to enable the swiftest reporting in the clearest terms. You will also drive and champion new and innovative ways of tracking and reporting insights across GCS.

Reporting into the Insight and Analytics Lead, you will play a key role in establishing the centre-of-excellence capabilities of the NMU, working closely with stakeholders across government departments to ensure knowledge is shared. This is a dynamic role that requires a mix of analytical expertise, strategic thinking, and a passion for data-driven storytelling.

Analysing performance data to inform digital strategy and campaign planning. Interpreting data from multiple sources, including social media analytics, survey results, and audience research, to identify successes and opportunities for improvement.
Monitoring and evaluating the success of campaigns with rigorous analysis. Presenting findings in a clear and compelling way to senior stakeholders, utilising data visualisation, and ensuring insights are actionable and accessible.
Establishing reproducible analytical pipelines (RAP) in analysis, to enable more efficient and accurate reporting.
Informing campaign strategies with evidence and insights. Setting key performance indicators (KPIs) to measure campaign effectiveness and impact.
Collaborating with creative and marketing colleagues to develop messaging tailored to audience needs and preferences.
Working with government departments and 10 Downing Street to share insights and support data-driven decision-making.
Conducting research to identify audience insight on priority topics, drawing on published data, academic literature, cross-government research and other relevant sources to build a clear and up-to-date evidence base that informs NMU activity.
Supporting and coordinating insight reporting across NMU activity, including maintaining reporting schedules, collating inputs from multiple sources, and ensuring timely delivery of performance summaries to relevant stakeholders.
Keeping up-to-date with the latest tools, technologies, and trends in data analysis and audience segmentation.

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